LEXUS’ MOVES A MOUNTAIN TO FILM THE NEW LC 500
Wednesday, June 22, 2016
- New short film uses ground-breaking projection mapping techniques to preview the new Lexus LC 500
Car is depicted in motion against a “moving” backdrop, created using images projected in real time against a mountainside in Spain’s Sierra Nevada
New film and supporting “making of” feature now available to view on Lexus’s official YouTube channels
New LC 500 coupe to be launched in Europe in 2017
The LC 500 coupe enjoyed a sensational debut earlier this year as the stand-out star of the Detroit motor show, before its hybrid version, the LC 500h was revealed at the Geneva motor show. Now the dynamic brilliance of its design and engineering are being celebrated in a short film that helps build anticipation towards the car’s market launch next year.
The film is released today on Lexus’ YouTube channels, together with a supporting feature on how the movie was made https://www.youtube.com/user/LexusEurope/videos
The aim is to give viewers an immersive visual and aural introduction to the LC, before they actually experience the car in the metal.
Shot in a remote area of Spain’s Sierra Nevada mountain range, the film brought together the talents of leading motion designer Edgar Davey and a team from projection mapping specialists QED Productions, led by Paul Whigfield. Davey produced a set of visuals that takes the viewer under the skin of the LC 500, evoking elements of its 467bhp V8 engine and its world-first 10-speed transmission. He had to be sure each could be faithfully rendered when projected against the jagged mountainside – the film’s natural backdrop and the canvas for Davey’s artistry – requiring precise positioning of each camera and projector.
The filming required a team of 20 working on location. Equipped with four of the brightest projectors in the world, they had just three nights in which to translate Davey’s visuals into finished footage. Whigfield explained the scale of the challenge they faced: “I don’t think this would have been possible a year or two ago, it just wouldn’t have been a practical proposition. I would have been easy to try and fake something like this, but to do it for real is such an incredible challenge”
In the movie, the Lexus LC 500 accelerates on a twisting mountain road and as it passes, its thrilling engine note shatters the rockface to reveal a battery of pounding pistons and spinning gears. In another scene a face in the mountain side turns to watch the car speed by.
This ground-breaking film-making project has shunned CGI trickery in favour of real-world projection mapping artistry on an unprecedented scale.
Multiple projectors had to be linked to create a seamless backdrop of images moving over the mountainside, timed to synchronise perfectly with the LC 500 as it powered along the twisting road. As well as the evocative projections, the film also focuses on some of the design and engineering features that define the new coupe, such its arresting bodywork design, carbon fibre roof and retracting rear spoiler. Inside the car, craftsmanship detailing such as the stitching of the suede-effect Alcantara trim and the sculpted surface of the magnesium gear shift paddles, is contrasted with the hi-tech appearance of the 3D instrumentation that greets the driver when they fire up the engine-start button.
The new LC 500 is currently touring Europe for a series of preview events. Next is the Goodwood Festival of Speed, where it will make its UK debut. Follow #LConTour for further updates.