LEXUS IS THE MAIN SPONSOR OF THE 75TH VENICE INTERNATIONAL FILM FESTIVAL
Thursday, July 26, 2018 —
For the second consecutive year, Lexus is the Main Sponsor of the 75th Venice International Film Festival , which will take place at Venice Lido from August 29th to September 8th 2018.
The Lexus ES 300h self-charging hybrid will make its Italian debut on the red carpet, accompanying actors, directors and other celebrities, while the new Lexus UX 250h self-charging hybrid will be displayed outside the Lexus Lounge Lido set up at the Terrazza Biennale.
A fleet of 40 Lexus self-charging hybrid vehicles will be available throughout the event. Besides the all-new ES, the line-up will include the NX and RX SUVs, as well as the LS flagship sedan and the LC flagship luxury coupe.
"This year again, Lexus is the main sponsor of the Venice Film Festival, the most important Italian film festival and one of the most important in the world”, said Fabio Capano, Director Lexus Italy. “We are continuously looking for such associations with excellent events highlighting our brand values. Lexus wants to go beyond the rational conception of what a luxury car should bring. We aim to provide a unique customer experience, combined with high levels of craftsmanship, quality and innovative technologies. Our search for creativity and innovation expands well beyond the automobile world, to include for instance events such as the Venice Film Festival, where we can convey an exclusive and amazing experience to our customers and the public.”